All case studies

Open Doors

A visual identity and media plan that filled a gallery's opening night completely.

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Pricing

Sector

Culture — Brand & Media

Service

Brand creative

Year

2024

Client

Orlo

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In brief

Orlo needed a stronger visual identity and a plan to fill its next opening. The existing brand felt outdated, its audience was mostly local, and paid promotion had never been used to reach collectors beyond the gallery's immediate circle.

The Challenge

The identity no longer matched the quality of the artists represented, and digital visibility outside the local area was minimal. With a fixed opening date approaching, there was little room for slow rollout or extended testing periods.

The Approach

The visual identity was rebuilt around a bolder, editorial direction, paired with a paid social campaign targeting regional collectors and culture-focused audiences. Email reminders and retargeting kept momentum building through the weeks leading up to the event.

The Results

Tickets sold out within 48 hours, with turnout exceeding projections by more than half. The new identity now appears across every gallery touchpoint, and paid promotion has become standard practice for future exhibitions and events.

FAQ's

Clearing up what usually comes up

Do you work with early-stage startups too?

Yes, though most of our clients are past the earliest stage and already generating consistent revenue.

Can we start with just one service?

Will we see reporting during the campaign?

What happens if a campaign underperforms?

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