All case studies

Leak Sealed

A tracking and testing overhaul that repaired a leaking conversion funnel for logistics.

Let's talk

Pricing

Sector

Logistics — Conversion Optimization

Service

Analytics tracking

Year

2025

Client

Kaira

Let's talk

In brief

Kaira had steady traffic but a low conversion rate. Tracking was unreliable, drop-off points were hard to identify, and internal teams disagreed on the cause, turning every proposed fix into guesswork rather than an evidence-based decision.

The Challenge

Inconsistent tracking left major attribution gaps and conflicting reports across platforms. Without dependable data, no one could confirm where users were abandoning the funnel, and past fixes were based on opinion instead of actual user behavior.

The Approach

Event-based tracking was rebuilt across the entire funnel to close the attribution gaps. A structured testing program then targeted the pages with the highest drop-off first, using real behavioral data to guide priorities instead of internal assumptions.

The Results

Conversion rate improved 44% within four months, driven largely by a redesigned checkout flow. Leadership now works from one reliable dashboard, and testing continues on a quarterly basis as part of standard operations.

FAQ's

Clearing up what usually comes up

Do you work with early-stage startups too?

Yes, though most of our clients are past the earliest stage and already generating consistent revenue.

Can we start with just one service?

Will we see reporting during the campaign?

What happens if a campaign underperforms?

Is there a minimum contract length required?

Do you handle industries outside of ecommerce?