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Second Look

A lifecycle email rebuild that turned one-time shoppers into consistent repeat buyers.

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Pricing

Sector

Ecommerce — Lifecycle Marketing

Service

Performance media

Year

2024

Client

Solis

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In brief

Solis depended almost entirely on new customer acquisition, with little structure for retention. Repeat purchase rates were low, email flows were outdated, and there was no clear plan for turning first purchases into lasting relationships.

The Challenge

Existing email flows were generic, sent at the same pace regardless of behavior. Retention wasn't tracked as a core metric, leaving the business unsure whether campaigns influenced repeat purchases or were simply going unread.

The Approach

The lifecycle system was rebuilt around purchase behavior, segmenting customers by category and repeat likelihood. Personalized flows replaced generic blasts, triggered by browsing activity, cart abandonment, and reorder timing specific to each product.

The Results

Repeat purchases rose 49% within five months, making email Solis's second-highest revenue channel after search. Customer lifetime value climbed steadily, and the system now runs largely unattended with quarterly adjustments.

FAQ's

Clearing up what usually comes up

Do you work with early-stage startups too?

Yes, though most of our clients are past the earliest stage and already generating consistent revenue.

Can we start with just one service?

Will we see reporting during the campaign?

What happens if a campaign underperforms?

Is there a minimum contract length required?

Do you handle industries outside of ecommerce?