All case studies

First Ripple

A launch campaign that introduced a new skincare brand and drove early sales fast.

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Pricing

Sector

Skincare — Product Launch

Service

Performance media

Year

2025

Client

Vantra

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In brief

Vantra entered the skincare market with a solid product but no audience or online presence. The goal was building recognition quickly, converting first-time visitors into paying customers, and setting up channels that could keep generating sales well past the opening weeks.

The Challenge

Vantra had never run paid ads, had no existing customer list, and faced established competitors with far larger marketing budgets. Messaging hadn't been tested, the internal team was small, and there was no time to run slow, cautious experiments before launch.

The Approach

We tested multiple ad angles at low spend before scaling behind top performers across search and social. Weekly creative refreshes kept campaigns responsive to live results, and the checkout page was rebuilt to reduce friction and build buyer confidence at the final step.

The Results

Revenue grew 3.1x within the first ten weeks, with cost per acquisition falling steadily as creative improved. Paid social became Vantra's top-performing channel, and the launch framework is now reused for every new product the brand introduces.

FAQ's

Clearing up what usually comes up

Do you work with early-stage startups too?

Yes, though most of our clients are past the earliest stage and already generating consistent revenue.

Can we start with just one service?

Will we see reporting during the campaign?

What happens if a campaign underperforms?

Is there a minimum contract length required?

Do you handle industries outside of ecommerce?